The parallels between today’s healthcare “market” and the then-transitioning financial-services market of recent decades are striking. A single word sums up their similarities: retail.
Just as financial customers were won over by banks that responded to the market shift by creating successful retail brands, so too will tomorrow’s “care customers” be won over by providers who realize we’re now in an era of competing retail healthcare brands. Those healthcare providers who create better brands will win.
Savvy investors currently developing healthcare-facility projects understand this and are seeking to partner with conceptual, brand-driven design/build/implement firms that are deeply credentialed and highly experienced in shepherding projects to full brand fruition. NewGround is such a firm.
NewGround was at the forefront of financial retailing, virtually mentoring the industry as we transitioned our clients from being generic institutions to becoming retail brands that attracted, satisfied and retained customers by ensuring every brand element contributed to a positive customer experience. Today, NewGround is uniquely positioned to leverage our leading brand, design and construction expertise for the emerging retail healthcare market, as well.