NewGround has spent decades analyzing the retail-customer experience, creating comprehensive solutions informed by our continuously gleaned knowledge and understanding. Most of your healthcare customers would rather be doing something else, and while needing medical help will never be their first choice, our challenge is to make being in your facility their preferred choice.
With each of the retail projects we’ve undertaken, we learned and relearned the importance of retail’s core essentials. We learned that “retail” isn’t a category of commerce; it’s an individual’s personal experience with Brand, Place and Culture.
NewGround specializes in creating and orchestrating every aspect of positive, experiential relationships with retail brands, brands we help conceive and bring to viable life. We’ve literally built a legacy of 12,000+ successful projects, projects that collectively serve as enduring NewGround credentials, and ultimately, 12,000+ compelling reasons to partner with us.
The parallels between today’s healthcare “market” and the then-transitioning financial-services market of recent decades are striking. A single word sums up their similarities: retail.
We know your looming challenges firsthand, and they are overwhelming, but not always obvious. You’re courageously pursuing an ultimate level of success that will be measured by one, single, very obscure standard — patient satisfaction. A steady stream of satisfied patients is the goal at the heart of each of the thousands of decisions you’ll be making. We want to help you make those decisions, just as we’ve helped thousands of satisfied clients make them for nearly 100 years.
Today, astute investors are seeking healthcare providers who have moved beyond traditional “clinic design” and instead are focusing on creating the kinds of experiential brands which transcend that traditional environment. They’re building customer-focused healthcare centers specifically designed to foster the kind of brand relationship sought out by the evolving healthcare customer — the “care client,” not the “clinic patient.”